Freight Dispatch for Full Truckload Fleets
Dedicated dispatch for 5–25 truck fleets. We source profitable freight and keep trucks moving.
Built from the Broker Side of the Industry
Most dispatch services are operated by former drivers or people who learned dispatching outside the brokerage side of the industry. However, MacBan Freight stands out.
With nearly a decade of experience in managing carrier sales and operations at a major 3PL, we offer exceptional dispatch support. We understand how brokers price loads, identify where margins exist, know when to negotiate, and build strong broker relationships that ensure your truck fleets stay loaded and moving.
How We Build Your Lanes
Most dispatch services assign loads as they come. We take a different approach. Before a truck is commited to a lane, we analyze freight volumes, rates, and market availability, then match that data against your fleet's cost per mile threshold, preferred days out, and home base schedule. The result is validated lanes and loops with a predicted weekly minimum revenue per truck. Your trucks move on freight that's already been tested, not figured out on the road.
Made for Growing Fleets
We provide dispatch support for truck fleets of 5–25 trucks that are under active management, specializing in dry van and refrigerated (reefer) equipment. Our expertise extends to small to midsized management teams, making us particularly well suited to fleets that prioritize consistency, proactive communication, and effective freight dispatch.
What We Handle
Load Sourcing - Utilizing DAT, a broker network, and direct industry relationships, we provide comprehensive dispatch support for truck fleets.
Rate Negotiation - With our broker-side knowledge, we understand margin dynamics and negotiate stronger rates to maximize freight dispatch efficiency.
Lane Optimization - Focused on reducing deadhead and improving revenue per mile over time for enhanced profitability.
Broker Communication - All booking calls, emails, and paperwork are efficiently handled to streamline freight dispatch operations.
Load Tracking - Regular check calls, status updates, and broker communication ensure transparency throughout the process.
Market Intelligence - We know when to move freight and when to hold out, optimizing dispatch decisions for truck fleets.
Detention Coordination - An initial detention notice is sent on every load to manage expectations.
Performance Monitoring - We track rate per mile and revenue-per-truck, and deadhead percentage and downtime, providing valuable insights into your fleet's performance.
Simple, Performance-Based Pricing
Straightforward Rates
Our pricing model is built to align with your performance.
Freight dispatch for full truckload fleets.
Built for Growth-Minded Carriers
We partner with small to mid-sized fleets operating 5–25 trucks across the United States. Our services are designed for carriers who are ready to move beyond transactional load booking and operate with a structured, longterm freight strategy.
The carriers we work best with value clear, consistent communication and understand that strong broker relationships are built through professionalism and reliability. They operate with discipline — prioritizing on time service, accurate updates, clean paperwork, and dependable performance on every load.
We are not focused on chasing random freight or short term gains. Instead, we align with fleets that want consistency in their lanes, intentional revenue growth, and steady operational improvement over time. If your goal is to build longterm broker partnerships, reduce inefficiencies, and create predictable profitability, we are built to support that model.
PROFESSIONAL DISPATCH FOR SERIOUS FLEETS
Designed for Real Partnership
MacBan Freight partners directly with fleet owners to manage the full dispatch cycle — from load sourcing and booking through delivery and paperwork.
We operate as an extension of your business, focused on consistent freight, disciplined communication, and longterm revenue performance for your fleet.