Freight Dispatch for Full Truckload Fleets
Nearly 10 years broker side experience at a major 3PL. Lanes validated against live market data before your trucks roll
Built from the Broker Side of the Industry
Most dispatch services are run by former drivers or people who learned the job outside the brokerage side of the business. MacBan Freight is different.
Founder Mike MacBan spent nearly 10 years managing carrier sales and operations at a major 3PL, working directly with the brokers who price, source, and negotiate freight. That means we know how brokers price loads, where margin lives, when to push back, and how to build broker relationships that keep your trucks loaded and rolling.
How We Build Your Lanes
Most dispatch services assign loads as they come in. We don't. Before a truck is committed to a lane, we analyze freight volumes, rate trends, and market availability, then match that against your cost per mile threshold, your preferred days out, and your home base schedule.
The result is validated lanes and loops with a predicted weekly minimum revenue per truck. Your trucks run freight that has already proven out, not freight figured out on the road. When the market shifts, we revalidate and adjust before it costs you a week.
Made for Growing Fleets
We provide dispatch support for truck fleets of 3–25 trucks that are under active management, specializing in dry van, flatbed, and refrigerated equipment. Our expertise extends to small to midsized management teams, making us particularly well suited to fleets that prioritize consistency, proactive communication, and effective freight dispatch.
What We Handle
Load Sourcing - DAT, an established broker network, and direct relationships keep your trucks moving.
Rate Negotiation - With our broker side knowledge, we understand margin dynamics and negotiate stronger rates to maximize freight dispatch efficiency.
Lane Optimization - Focused on reducing deadhead and improving revenue per mile over time for enhanced profitability.
Broker Communication - All booking calls, emails, and paperwork are efficiently handled to streamline freight dispatch operations.
Load Tracking - Regular check calls, status updates, and broker communication ensure transparency throughout the process.
Market Intelligence - We know when to move freight and when to hold out, optimizing dispatch decisions for fleets.
Detention Coordination - An initial detention notice is sent on every load to manage expectations.
Performance Monitoring - We track rate per mile and revenue per truck, and deadhead percentage and downtime, providing valuable insights into your fleet's performance.
Simple, Performance Based Pricing
Straightforward Rates
10% percent of gross linehaul revenue per truck, billed weekly. No setup fees. No retainers. When your trucks earn, we earn. When they sit, we don't. Most dispatch services hide their pricing until you are on a call. We do not.
Freight dispatch for full truckload fleets.
Built for Growth Minded Carriers
We partner with small to mid-sized fleets operating 3–25 trucks across the United States. Our services are designed for carriers who are ready to move beyond transactional load booking and operate with a structured, longterm freight strategy.
The carriers we work best with value clear, consistent communication and understand that strong broker relationships are built through professionalism and reliability. They operate with discipline, prioritizing on time service, accurate updates, clean paperwork, and dependable performance on every load.
We are not focused on chasing random freight or short term gains. Instead, we align with fleets that want consistency in their lanes, intentional revenue growth, and steady operational improvement over time. If your goal is to build longterm broker partnerships, reduce inefficiencies, and create predictable profitability, we are built to support that model.
PROFESSIONAL DISPATCH FOR SERIOUS FLEETS
Designed for Real Partnership
MacBan Freight partners directly with fleet owners to manage the full dispatch cycle from load sourcing and booking through delivery and paperwork.
We operate as an extension of your business, focused on consistent freight, disciplined communication, and longterm revenue performance for your fleet.